Each row is one actor's credit for an activity, an action from the Value Moment Registry taxonomy performed in Seismic, with its actor and product area. Count activities as the number of distinct activityKey values and unique users as the number of distinct actorId values. The action's name, use case, persona, actor type and descriptions come from valueMoments through valueMomentId. Filter by user or group through actorId to users. Rows record that a value action happened, not which lesson or content it involved. Rows are removed when the source record is deleted or no longer qualifies, so counts for past periods can go down. For more details about Value Analytics, see https://docs.seismic.com/r/publication-seismicplatform-enterprise/value-analytics-overview_enable